WAVE MEDIA
CAPSTONE PROJECT
2022
TYPOGRAPHY II PROJECT
Project was to design a book based on a topic of choice, practicing typography, composition, using the grid and creating a strong visual identity system. The topic of choice was Japanese Domestic car culture. Throughout the book, it goes through a variety of iconic Japanese cars, the history of drifting and the various scenes of the culture such as stance, tuner, and VIP.
I conducted a survey, to learn more about my target audience, what their values and interests were and how to give them the best customer experience. Based on the survey, I designed deliverables that was catered towards them: car decals, sticker slaps, and shirts. I noticed majority were anime fans from the survey so to reach that crowd I designed and produce anime peeker stickers.
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